#LinkedIn102 Workshop Takeaways

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#LinkedIn102 Workshop Takeaways

On February 3rd, SFUSMN hosted its first event of the Spring 2016 semester last week: a #LinkedIn102 workshop featuring speakers Manisha Narula (Program Manager at GradusOne) and Kimberly Nguyen (Communications Specialist at BCTIA).

The weather gods must have been having a bad day as they blessed Vancouver with an overwhelming amount of rain, so we’ll forgive those of you who were unable to join us. Lucky for you, we have some key takeaways to share with you from the event!

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DSC_1687Our lovely speakers, Kimberly and Manisha!

Your Profile

– Photo:
Did you know that having a professional headshot makes you 14x more likely to show up in employers’ search results?!
Although your selfie game was undoubtedly “on fleek” in that other photo, it is highly advised that you get a friend or photographer to take a high-resolution, work-appropriate photo.

– Summary:
Be concise, but let your personality come through.
– Highlight career goals and interests, skill set and qualifications, education (optional), and most importantly, a unique differentiator.

– Education:
Indicate your concentration and timeframe, as well as your extra-curricular activities
– For example: *hint* I am an SFUSMN member! *hint*

– Work/Volunteer Experience:
Include a description of your role and responsibilities. If possible, also add a few lines to describe the organization.

  • Mention achievements/projects you worked on, and provide media examples (videos, photos, articles… etc.)
    This demonstrates your capabilities more effectively than simply listing skills.
  • Distinguishing between work and volunteer experience should not be based on whether or not it was a paid position.
    Instead, categorize experiences according to how you want to be ‘branded,’ as well as the amount of time and effort you committed to that particular position.

– Honours and Awards:
Include scholarships, volunteer or class awards, competitions
– For example: *hint* SMN’s Platform Case Competition! *hint*

– Endorsements & Recommendations:
Don’t hesitate to reach out to your connections for either of these – just be sure to reciprocate the favour!

  • Organize your skills – this gives you the chance to personally reflect on how you would like to be perceived.
    Ask yourself: what skill would I like to be known most for?
  • Recommendations are a little more time-consuming, however, LinkedIn provides a very easy-to-follow process that’s built into the website.
  • Both features display your credibility and value as a potential employee.

– Causes/Organizations You Support:
This might add “extra noise” to your profile so it might be wise to simply remove this section.
However, if there are specific causes that you do support, definitely include this information.

There is no right or wrong way to organize the sections within your LinkedIn profile.
Best advice? Put whatever highlights your uniqueness at the top of your profile.

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LinkedIn’s Premium Account

  • Mostly used by recruiters and individuals working in HR
  • $59.99/month, although everyone is entitled to a one-month free trial
    – Choose an appropriate time to take advantage of this free trial (for example, subsequent to graduation when you begin job hunting)
  • Enables you to see the full profile of your 2nd and 3rd connections

How To Maximize Your LinkedIn Experience:

  • Connect with industry professionals, and reconnect with old classmates, colleagues… etc.
    • Expand your network! – Don’t hesitate to ask your 1st connections to orchestrate introductions.
  • Use the platform as a research tool – gain further insight into organizations, influencers, career opportunities, and stay up-to-date with industry news
    • An organization’s LinkedIn page will provide you with information like how you’re connected to their employees, where alumni currently work, recently published articles, job postings, and much more!

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  • Share your thoughts and exude leadership – publish an article!
  • Continue to develop and expand your knowledge and skill set.
    • Did you know that when you click on a specific skill, a new page specifically dedicated to that one skill will pop up?! LinkedIn offers recommendations on how you can develop that skill by suggesting courses, articles, resources, professional groups to follow… etc.

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Once again, we owe a big thank you to Manisha and Kimberly for inspiring us to spruce up our LinkedIn profiles!
What’s one more platform to professionally ‘creep’ on other people?!

For more event photos, visit our Facebook album HERE, and search the hashtag #LinkedIN102 on Instagram and Twitter for more posts from the event!

 

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